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Formation : Social media
Digital disruption
Introduction
Consumer connected
The competition: startups
Leaders of the digital realm and traditional businesses
Quiz
Conclusion
Marketing 2.0
Introduction
First dimension: "social as a media"
Second dimension: "social as a service"
Third dimension: "social as a business"
Quiz
Conclusion
The digital realm in 2017 - overview & trends
Introduction
The digital realm in 2017
Video in 2017
The rise of artificial intelligence
Augmented & virtual reality
Quiz
Conclusion
Facebook
Facebook: numbers and context
Facebook: specific characteristics
Main uses
Facebook: a personal and professional tool
Quiz
Conclusion
Twitter
Introduction
Numbers and context
Particularities and content
Primary use
Dive in
Quiz
Conclusion
ROI on social media
Introduction
Why measure your actions?
How to measure your ROI on social media?
Which indicators should you use to measure your ROI on social media?
Which tools should you use to measure the ROI on social media?
Quiz
Conclusion
TOMSTER – 7 steps to define your digital strategy
Introduction
Target
Objectives
Message
Strategy
Technologies & touchpoints
Evaluation of KPIs
Resources & constraints
Quiz
Conclusion
Final quiz
Final quiz
Introduction
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