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  Introduction

Nowadays, companies are facing significant digital disruption. New players, like Uber and Airbnb, defy legacy industries. Billions of people are connected on social networks, where they share information freely.

Sometimes seen as a threat, digital transformation propulses dynamic evolution and provides new opportunities for agile brands. This impacts all industries and every stage of customer relations.

Beyond learning the meaning behind terms like “uberisation” or “disruption”, this module invites you to discover the 3 key factors of the digital revolution. Understand how it works to better appreciate its scope.